You’ve found me. Let me help you become a peak performer - not by chance, but by design.
Gabriel J. Maxwell
MS, MA, MHCC, BSP - Author | International Coach
Get startedPerformance-Focused Fitness & Wellness Program
Our program is designed to elevate your physical and mental performance by integrating purposeful training, recovery, and mindset strategies. We target measurable improvements in strength, endurance, mobUnstoppable Mind transforms teams and leaders into resilient, high-performing units by blending evidence-based mental skills training, practical coaching, and culture design. We work with executives, athletes, and organizations to sharpen focus, reduce burnout, and convert stress into sustainable performance — all while building a values-driven culture that keeps top talent engaged.
What we deliver
Executive & leadership coaching: Strategic mental skills to improve decision-making, presence, and influence under pressure.
Performance & sports psychology: Practical routines and mental rehearsal that lift consistency, confidence, and competitive edge.
Team culture & performance programs: Custom workshops and ongoing training that align values, strengthen communication, and increase collective accountability.
Wellness, resilience & burnout prevention: Integrated plans combining coaching, recovery strategies, and habit design to sustain long-term productivity.
Brainspotting & trauma-informed support: Gentle, focused interventions to remove hidden blocks that limit performance and wellbeingility, energy, and stress resilience so you move, recover, and perform at your best every day.
Core Elements
Performance Assessment: Baseline testing of movement quality, strength, conditioning, mobility, sleep, nutrition patterns, and stress markers to create objective starting points and benchmarks.
Goal-Directed Programming: Individualized training plans that prioritize progressive overload, movement efficiency, and sport- or life-specific demands to build durable strength, power, and aerobic capacity.
Integrated Recovery Strategy: Systematic recovery protocols—sleep optimization, periodized deloads, mobility and soft-tissue work, active recovery sessions—to reduce injury risk and sustain long-term gains.
Nutrition for Performance: Practical, evidence-based nutrition guidance focused on fueling workouts, recovery, body-composition targets, and cognitive function to support consistent performance.
Stress & Energy Management: Techniques to regulate arousal and energy across the day—breath work, brief mindfulness practices, circadian hygiene—to improve focus, consistency, and recovery.
Movement Efficiency & Mobility: Targeted mobility and movement patterning to eliminate compensations, improve biomechanics, and enhance force production and endurance.
Data-Driven Progression: Regular re-testing and objectiveUnstoppable Mind — Coaching & Mental Performance
We help leaders, teams, athletes, and individuals build mental strength, resilience, and high-performing habits.
What we do
One-on-one coaching: Life, executive, wellness, and performance coaching tailored to your goals.
Mental skills & sport psychology: Focus, confidence, pressure management, and competition readiness.
Brainspotting tracking (performance metrics, subjective readiness, recovery scores) to adapt programming and keep progress aligned with goals.
Coaching & Accountability: Structured coaching touchpoints that combine technical feedback, behavior design, and motivational strategies to build sustainable habits and adherence.
Performance Mindset Training: Mental skills coaching to strengthen focus, confidence, and consistency under pressure and in day-to-day training.
Outcomes You Can Expect
Increased functional strength, power, and endurance relevant to daily life or sport
Improved movement quality and lower injury incidence
Faster recovery and greater training consistencyFor 30 years, I've created a system based on proven methods to help athletes, coaches, and people perform their best. With compassion and faith I focus on achieving a state of peak performance, improving mindset, managing anxiety, building better relationships, and making a lasting impact. Come join me in reaching your full potential.
Strength & Athleticism Training
Endurance Training
Resilience Mindset Training
M.S. Sport Psychology and Applied Human Performance
BSP: Brainspotting Practitioner (Phase 1 & 2)
MHCC: Mental Health Coaching Certification (AACC: American Association of Christian Counselors)
Life Coaching Certification (AACC)
Life Coaching Certification (International Coaching Federation)
Author: F.L.O.W: An Athletes’s Peak Performance Manual
Author: A Parent Guide To Athletes
D1 Athlete, 25 years coaching/consulting - Pro, College and Elite Athletes
22 Years Mental Wellness practitioner and coach
Point Guard College Coach
FCA 360 Certified Coach
USA Basketball, Gold Coach
Success Stories
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"I've learned to control my nerves, make better decisions under pressure, and maintain a positive mindset throughout last season. Coach Maxwell's coaching is tailored to the unique challenges of college athletics, and it's made a significant difference in my performance.”
Dillion R
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“If you're serious about helping your athletes reach their full potential, look no further than Unstoppable Mind and Coach Maxwell.”
Coach Randy D
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"Coach Maxwell has been a game-changer for my performance. I've developed the mental fortitude to conquer grueling training and grueling races to include Ironman races. When I became fatigued and tired, I had a plan. When I questioned myself at hour 8 of a 10 hour race, I had a plan, the plan that Coach Maxwell help me build. I was not just a plan, but an action."
Kate Z
Your current results are a direct result of your current habits
— GJ Maxwell
Brainspotting
Goal Setting
Coaching Science
A closer look at Unstoppable-Mind