You’ve found me. Let me help you become a peak performer - not by chance, but by design.

For 30 years, I've created a system based on proven methods to help athletes, coaches, and people perform their best. With compassion and faith I focus on achieving a state of peak performance, improving mindset, managing anxiety, building better relationships, and making a lasting impact. Come join me in reaching your full potential.

Book A Free 1:1 Discovery Session

Services Available for You

Sport Psychology for Athletes

Mental skill training lays the foundation for peak athletic performance. Through my training, achieving FLOW isn't left to chance but crafted by design.
Sport Psychology For Teams

Tailored for teams, this program focuses on team cohesion, culture, communication, precision, and spirit. It paves the way for individual development to boost overall team success.
Sport Psychology For Coaches

Consultations, for coaching staff or individual coaches, address team dynamics, culture, communication, performance anxiety, championship mindset, and coaches' mental skills—including resilience, stress tolerance, cohesion, and handling athlete challenges.
Brainspotting

Empower yourself with this cutting-edge practice, backed by extensive research, to reach peak performance and conquer emotional, mental, and physical challenges, from post-injury and trauma to significant life events.
Premium Assessment

Premium 1:1 Assessment comprises a mental skills inventory, a 1-hour skills interview, a game or performance psychological skills analysis, and a 1-hour skills planning session.
1:1 Single Sessions

Customized for you, my individual 1:1 sessions blend comprehensive support across key well-being domains with impactful life coaching. Urgent consultations for both life and athletic needs are also available through these personalized sessions.

Book A Free 1: 1 Discovery Session

Success Stories

"I've learned to control my nerves, make better decisions under pressure, and maintain a positive mindset throughout last season. Coach Maxwell's coaching is tailored to the unique challenges of college athletics, and it's made a significant difference in my performance.”

Dillion R
“If you're serious about helping your athletes reach their full potential, look no further than Unstoppable Mind and Coach Maxwell.”

Coach Randy D
"Coach Maxwell has been a game-changer for my performance. I've developed the mental fortitude to conquer grueling training and grueling races to include Ironman races. When I became fatigued and tired, I had a plan. When I questioned myself at hour 8 of a 10 hour race, I had a plan, the plan that Coach Maxwell help me build. I was not just a plan, but an action."

Kate Z